1. Who we are
This website is provided by The Home of Craft, a retailer and distributor of hand knitting yarns, crafts, haberdashery and knitting patterns established in England. More information about The Home of Craft may be found in ‘About Us’ and in legal and regulatory information.
We are entered in the Information Commissioner’s Register of Data Controllers.
2. The information we collect
We collect certain basic information about you when you visit our website. We recognise the importance both of keeping that information secure and of letting you know what we intend to do with it.
We may amend our policy to reflect changes to our business, website, data protection law or other legislation. We therefore ask you revisit this policy on a regular basis to ensure you are familiar with its terms. The policy sets out (1) who we are and describes (2) the information we collect (3) what we do with it (4) how you can find out more.
We collect information on you from this website:
- when you complete our on-line forms
- when you place orders for products that we provide
- by means of ’cookies’ when you use our website
- by use of ‘web beacons’ embedded in our emails, and
- in the form of ‘traffic data’.
We may also collect information about you in other ways:
- when you provide us with your business card
- if you are a stockist of ours, from that customer relationship
- indirectly, through one of our people, a client of ours or a third party, and
- if you are a supplier of ours, from that supplier relationship.
- On-line forms
In general, we will collect the information we need to provide you with the service to which the form relates. For example, if you subscribe to Wool ‘n’ Threads news updates, we will collect your name and email address. When you complete an online form for any of our other services, for example registering as a retailer, you will be required to provide other information in addition to your name and email address such as a postal address for an invoice (if applicable).
here we ask for more information to help us improve our services, over and above the basic required information, your response is voluntary and you are free not to provide us with more information if you would prefer not to do so.
We use the cookies on this website to ‘remember’ information so that it can be passed from page to page and to collect website statistics. For example, in the Retailer section, the information you put into the shipping details is stored on the webserver, and a cookie is used to point to that information. When you click ‘next’ to go to the next page of the form, our website reads the cookie which points back to the stored information so that it can be accessed by our website.
We use two types of cookie on this website. Neither of them stores any information that identifies you personally, such as by a name or address.
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
Our website provider, BusinessMedia, uses ‘persistent cookies’ which allocate a unique ID number to track your sessions. Persistent cookies remain on your hard disk until you delete them. These cookies originate from the web server hosting our website, so are ‘first party cookies’.
We use the free Google Analytics tool (see ‘How Google uses data when you use our partners’ sites or apps’ www.google.com/policies/privacy/partners) to collect and analyse website statistics. Google Analytics uses persistent cookies to track data. These cookies do not collect any personally identifiable information and are only used for the statistical collection of data such as visits and page hits. Google Analytics’ cookies store IP addresses but we cannot link those addresses to any individual or path through the website. Google uses the cookies to read information and evaluate visitors’ use of the website in the form of statistical reports that we can access. The Google Analytics’ code is incorporated into our website’s code so that our website serves the cookies, but Google has access to the cookies. You can stop being tracked by Google Analytics across all websites by going to Google’s site at: http://tools.google.com/dlpage/gaoptout
How to adjust your browser settings
For more information about cookies, please see the ICO website https://ico.org.uk/for-the-public/online/cookies
We have listed some browser-specific instructions here for convenience. Please note that there are different browsers and manufacturers upgrade them frequently. The best way to get the right instructions is to go to the manufacturer’s support page.
The following support/privacy pages (for some of the more common browsers) are correct as at 1 August 2017.
For Chrome, please see Google’s support page here: https://support.google.com/chrome/answer/95647
For Internet Explorer, please see Microsoft’s support page here: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
For Edge, please see Microsoft’s privacy page here: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
For Firefox, please see Mozilla’s support page here: http://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
For Safari, please see Apple’s support page here for Macs: https://support.apple.com/kb/PH21411 and here for mobile devices: https://support.apple.com/en-us/HT201265.
If you have problems with these pages, can’t see individual cookies or want find out more about how cookies are handled within your browser, please go to the manufacturer’s site and search for the browser name and your cookie query.
We’ll tell you about new ways to indicate your consent to cookies as they become available.
Webpages or HTML emails may contain an electronic file called a web beacon, which allows us to count users who have visited that page or to access certain cookies. We may include web beacons in marketing emails to determine which emails were opened (including by people to whom you forward the email) and to record whether a message was acted on. This helps us assess the effectiveness of our marketing communications and to ensure we are sending people information which they find useful. We will not know if you open an email if you do not download images when viewing one of our HTML emails, or if you choose to receive emails from us in plain text.
You cannot opt out of or refuse web beacons. However, where they are used in conjunction with cookies you can stop them by opting out of cookies. For details on how to do this, please see ‘How to adjust your browser settings’ above.
We keep a record of traffic data which is logged automatically by the server. This includes your IP address, the website address you visited before ours, the website address you visit after leaving our website and which pages you visit on our website. We do not store or analyse this traffic data in a way that identifies any individual. We also use Google Analytics for website statistics – see ‘Cookies’ above for details of how this works.
If you provide us with a business card, we may enter that information on our marketing database (CRM) so we can send you company updates on yarns and designs or free patterns which may be of interest
If you are a prospective client or actual customer we will verify your identity to comply with money laundering requirements. We will collect other personal information from you that is relevant to the trade account you are seeking.
Indirect collection of your information
Sometimes we collect personal information indirectly. This may be for HR reasons – for example, if you are related to a member of our staff and that person lists you as next of kin or gives us your details for staff administration purposes.
If you are one of our suppliers, we will use information we hold on you to manage the contract between us and to improve services to our clients. The information we hold may include information about your performance in providing services to us or to our clients.
3. What we do with your information
How we use it:
We use your information to provide you with products we supply or other content and services that you request.
If you apply for a job, training contract or vacation placement through our website, we will use your information to process your application. We will retain this information for as long as necessary to satisfy legal or regulatory requirements.
If you send to us a speculative CV and there is no suitable position currently available we may wish to retain your CV and other details on file until a suitable vacancy arises.
Any information received regarding the ordering or payment of any services, such as purchasing yarn, will be used to process that order or payment. For example, if you sign up to the Wool ‘n’ Threads club to receive free patterns and company updates, your name and email address will be stored so we may continue to keep you updated with new products and free patterns. Information on our marketing database is available to our marketing department, lawyers and support staff, but may not be accessed by anyone else.
We will keep you on our mailing lists until you ask us not to contact you further. All of our emails have an ‘un-subscribe’ option at the bottom. Please note that we use a third party system to send out our marketing emails.
When we share it:
As a rule we will never share your personal details with 3rd parties, especially if they are for marketing or selling purposes. We may disclose your information to third parties in the following circumstances:
Suppliers who process information on our behalf, such as our IT service providers. They will have incidental access to your information but will be obliged to act only on our instructions and to keep your information secure.
If you apply for a position within The Home Of Craft, we will only contact your referees with your prior permission and usually not until you sign an offer of employment.
We may disclose your information to law enforcement or regulatory bodies if required to do so by them and to our auditors.
We may search the files of credit reference agencies to check your identity and prevent money laundering and fraud (these checks are not credit checks). In some cases, with your prior consent we may obtain a credit check to help us make credit decisions. We may monitor or record communications to make sure we follow your instructions correctly and to supervise and train our staff.
With analytics and search engine providers that assist us in the improvement and optimization of our website.
How we keep it secure:
Only authorised personnel and contractors have access to your information.
We will keep your information secure by taking appropriate technical and organisational measures against its unauthorised or unlawful processing and against its accidental loss, destruction or damage. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Transfers outside Europe
Data protection legislation is harmonised throughout the European Economic Area (EEA), which comprises the EU member states, Norway, Iceland and Liechtenstein. Countries outside the EEA do not generally have the same level of protection for personal information as those within the EEA.
Because of the way the Internet works, it is possible that the information you provide to us could be routed via countries outside the EEA. However this is not considered a ‘transfer’ under data protection legislation and unless you are from outside the EEA, we will not transfer any information we collect from you outside the EEA without your permission or as permitted by law.
However very occasionally and normally in the context of completing a transaction, for example if a US stockist has placed an order, we might need to transfer your information to a country outside the EEA, which in the example given would be the US.
4. Finding out more
Our marketing emails will always contain an opt-out link which you can click on. Otherwise, you can ask us to stop sending you marketing material at any time by writing to our marketing department at the address in Contact Us or by email to email@example.com. Please specify that you wish to stop receiving newsletters.
You have a legal right to see a copy of the information we hold about you on payment of a statutory fee of £10 (VAT exempt).
You also have the right to correct any errors in the information that we hold about you. Please inform us about changes to your details so that we can keep our records accurate and up to date.
Further information about data protection issues including the online Register of Data Controllers can be found on the Information Commissioner’s website.